WEEK 7 EOC - The Pitch

Imagine yourself at a party or some type of social gathering and your alcohol tolerance is pretty high. You’re intensions aren’t to get too intoxicated but to feel a little buzz or more. All the beer that is contained in the party doesn’t do anything to you except make your stomach feel like you’re pregnant with triplets. Wouldn’t you want to feel pretty loose as well? Well, introducing the new malt liquor called Shotz. Shotz is a 12% beer that comes in 16, 32, and 40 ounces. The 40 ounce comes in a bottle whereas the 16 and 32 ounce comes in a can. This malt liquor is target towards young adults or anybody who wants to bring out the young man or woman within them. The age group I’m targeting towards is 18 to 30. Before you freak out and think I’m out of my mind by targeting an under aged group, here the logic behind my decision. “3,360,000 students between the ages of 18 and 24 drive under the influence of alcohol.” (http://www.collegedrinkingprevention.gov/statssummaries/snapshot.aspx). There’s a seven year difference between 18 and 24 (counting the age of 18 and 24). If you divide 3,360,000 by seven then each age group (from 18 to 24) would have an average of 480,000 consumers of alcohol. Of the seven ages, there’s three ages that drink illegally, which are 18, 19, and 20. Since each age group has an average of 480,000 alcohol consumers, add up the sum of the three age groups. From the ages of 18, 19, and 20, there’s an average of 1,440,000 under age consumers of alcohol. That’s 1,440,000 more consumers that can be added to your market salary. Under aged young adults find some sort of way to consume alcohol, whether it’s using a friend or the front counter clerk not caring about his job. In conclusion, young adults from 18 to 20 will consume an alcoholic beverage of some sort. Why not add them to the market plan and make a beverage they could enjoy as well? They’re going to get a hold of alcohol anyway. Nobody needs to know that we’re targeting ages 18, 19, and 20. How would they?