EOC Week 6 - Me Times 3

I have a MyTouch Slide, which is a cell phone for T-Mobile. I love my phone because of how flexible the phone. The phone applications and interactivity moves me like no other phone did in the past. The MyTouch slide is a touch screen phone making it easier to use than your average phone, as well as iTouch, EVO, or any other phone that was created in the past year and a half or two. “A company should enter only segments in which it can create superior customer value and gain advantages over competitors.” (Marketing: An Introduction, pg 23).The target market of these types of phones is people who are business oriented, as well as young teens. Teenagers get touch screen phones because it’s the “hip” thing to do and there’s millions of games and interesting applications that you can download. The camera pixels are bigger because young teenagers enjoy taking pictures with friends and/or recording video. It’s targeted to business oriented people as well because a touch screen phone is just an office within a mobile device. You can schedule appointments, write notes, read books, surf the internet to retrieve helpful information and/or show clients your work (especially since you can display flash content now). A touch screen phone is basically a palm-pilot that can send and receive calls and texts. A lot of businesses are making mobile applications as well.