FINAL PROJECT: Target Market Strategy

Our company’s marketing strategy is pretty simple. Our motto is “Take over the market!” Executing the plan is where the target marketing plan comes into effect. We plan to distribute value to the customer by "understanding the marketplace and customer needs and wants." (Marketing: An Introduction, Armstrong/Kotler). It’s not the value that can be shared from one person to another. It’s a personal value that everyone can get connected to their inner persona. Once you take a few sips and get yourself a little buzz going on, then you’ll feel relaxed. The consumer will feel at peace and being brought back to their younger days. I guess you can say we promote a happy value with the substance. Our other marketing strategy is targeted to the younger crowd; preferably to the age group of 18 to 22. At this point in time, majority of young adults want to become party animals and get so drunk to where they wake up the next morning naked with their mother, then tell their friends about it the next day. The value our product can bring to the consumer is the value of staying mobile. Of course if you drink more than one can you’ll be thinking you’re superman but we want to impact the inside of a young adult to where he/she doesn’t need to get overly drunk for a good time. It’s the beverage you can utilize at a family/friend get together. It's our "job to create a compelling value proposition for customers" (Marketing: An Introduction, Armstrong Kotler).