Wednesday, November 17, 2010

FINAL PROJECT: Product

I’m not going to heavily brag about the product and say that it’s the best thing your tongue comes in contact with, high quality, and does everything your natural brew can do except more. Shotz is a 12% alcoholic malt liquor and is carefully put together. The product is designed to have a real smooth feel to it so the carbonation doesn’t cease anyone from experiencing great value. Once the product is developed, we perform multiple market testing. We figure we shouldn’t stop after one market testing because there’s many situations that could occur that can output false results. For example, you run an ice cream store and you want to add a new flavor. You’re not going to take a poll of one person and go off their judgment. You’re going to take a poll of hundreds of people and finalize the results as a whole. Shotz is produced the same way. With multiple market tests, we would have an idea of how well the product would sell in the market.

Our product is only made to be enjoyed; not to be heavily abused. Because our product is made carefully and responsibly, the consumer should also drink responsibly.

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