FINAL PROJECT: Pricing

After knowing "how marketers choose target markets" (Marketing: An Introduction, Armstrong/Kotler), we figured our pricing should be affordable to your average joe. The price of one can of Shotz is $2.13 and a bottle is $3.29. It’s an affordable beverage that everyone can enjoy. It’s the beverage that everyone would save money for and/or use the last few couple of dollars on it. Since our company doesn't have any promotions, we eliminate the consumers who "wait until brands go on sale before buying them." (Marketing: An Introduction, Armstrong, Kotler). Let's just say consumers have no choice but to purchase our product now before later.