Shotz's "overall purpose" (Marketing: An Introduction, Armstrong/Kotler) is to bring the life out in a social environment. It’s designed to make consumers feel like they’re drinking their typical juice beverage. There isn’t a lot carbonation within the beverage making the smoothness of the sip much more enjoyable. Shotz bring a new definition of beer because of the combination of smoothness with the amount of alcohol contained in the can. The main objective is to make the consumers enjoy the product at any moment of the day; whether you’re at a family get together in a park, a party, hanging out with friends at a bar, etc. There are too many malt liquor beverages that are too nasty because of the heavy carbonation. Alcohol is "all around you" (Marketing: An Introduction, Armstrong/Kotler) so we plan to make our stand out more by differing ourselves.
No comments:
Post a Comment