FINAL PROJECT: Objectives

Our company has many objectives. We plan to connect with the youth as well as middle-aged people, "not simply seeking a sale." (Marketing: An Introduction, Armstrong/Kotler). When they take their first sip of our beverage, we want the consumer to be amazed by the smoothness of the beverage. After the first couple of sips, I want the consumer to relapse back to when he/she was a young man/woman. It’s common sense to shoot high and hope for the best but since Shotz is a new brand of beer, we don’t want to make the mistake of shooting too high and not reaching our goal. Our main objective is to break our annual sales, which is $50,000. We want Shotz to become the beverage that any and everybody can enjoy. We won’t stop until you walk into a get-together and see nothing but Shotz cans and bottles everywhere. Shotz isn’t created to make the consumer go wild like he’s at a Girls Gone Wild beach party. It’s created to soothe the consumer, relax his/her tendancies, and create a settle, enjoyable, and relaxing environment. We "recognize that winning and keeping accounts requires more than making good products and directing the sales force to close lots of sales" (Marketing: An Introduction, Armstrong/Kotler).