Distribution plays a major role in a successful market strategy. How does a company sell without distributing their product successfully? Shotz are developed to distribute value to the customer through multiple "selling process" (Marketing: An Introduction, Armstrong/Kotler). What value you may ask? It’s the value of a consumer’s life. As said before, the product is developed to bring the middle age consumers to their younger days while keeping them from getting the wrong drunk. The definition of “wrong drunk” is the experience of going crazy from alcohol within your system. Being able to relapse to the memorable moments of your life for the second time holds more value than anything in the world.
We plan to distribute Shotz in local stores only. Shotz is a 12% malt liquor so distributing this beverage in any other destination would be irrelevant, inappropriate, and a waste of money. We plan on distributing this product to your typical alcohol distributors such as gas stations, mini markets, Lee’s Discount Liquor, supermarkets, etc. Even though our target audience is 18 to 35 years old, our company is not liable of any under aged consumers. The store is responsible of any alcoholic beverages sold to a minor.
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