Internet privacy for marketing research has their ups and downs. “Marketing is managing profitable customer relationships” (Marketing: An Introduction, pg 5), as we all know. I understand that conceiving private information on the internet helps construct a relationship between the customer and the market, but some information is going too far. Internet based websites should only market through the internet so why would they need my home address for?
Facebook, “the world's largest social network” (http://topics.nytimes.com/top/news/business/companies/facebook_inc/index.html?scp=1-spot&sq=facebook&st=Search), “had been improperly sharing the data with advertisers and Web tracking companies” (http://bits.blogs.nytimes.com/2010/10/18/facebook-admits-to-privacy-issue-and-makes-fixes/?scp=2&sq=internet%20privacy&st=cse). This issue is an outrage! Facebook has absolutely no right to share private information to advertisers and Web tracking companies. The site was developed to communicate with friends, family, businesses, and other miscellaneous reasons; not to exploit personal information to third party sources.
However, I do understand the reasoning behind such acts.
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