EOC Week 7 - Creative Content Projects

I plan on creating a magazine ad for the Shotz brewery. The ad is going to consist of hard colors to stop the viewer in his/her tracks and glance at the page. Once the viewer has locked eyes on the page, mission complete! The most unique part about this product is that they have multiple “Don’t blame me…” sayings on the label to encourage the consumer to collect multiples bottles. The bottle is going to be a reddish orange and the label is going to be white and red, probably mixed with a little brown as well for the text.

FINAL PROJECT: Implemention Evaluation Control

Our company has many market strategies but what’s a strategy without executing hem? Since we don’t have any promotions, it’s kind of hard to have some sort of implementation for our market. As said before, everything about our product is natural except for the production. The production is sent through several tests so the product is more liable to promote more value o the customer. The more natural the beverage then the more the consumer can relate to.

FINAL PROJECT: Pricing

After knowing "how marketers choose target markets" (Marketing: An Introduction, Armstrong/Kotler), we figured our pricing should be affordable to your average joe. The price of one can of Shotz is $2.13 and a bottle is $3.29. It’s an affordable beverage that everyone can enjoy. It’s the beverage that everyone would save money for and/or use the last few couple of dollars on it. Since our company doesn't have any promotions, we eliminate the consumers who "wait until brands go on sale before buying them." (Marketing: An Introduction, Armstrong, Kotler). Let's just say consumers have no choice but to purchase our product now before later.

FINAL PROJECT: Promotion

The company doesn’t have any promotions. We feel as if we promote a “2 for 1” discount or any other form of a discount then we’re waving a white flag to the market, and our threats. Well, we would promote different sizes but that’s a no brainer. After the amount of sales we receive, I’m pretty confident in my company that we would be able to sell this valuable beverage and be successful. So successful to where we wouldn’t need to promote a sale or anything to get more sales. Everything is natural.

FINAL PROJECT: Distribution

Distribution plays a major role in a successful market strategy. How does a company sell without distributing their product successfully? Shotz are developed to distribute value to the customer through multiple "selling process" (Marketing: An Introduction, Armstrong/Kotler). What value you may ask? It’s the value of a consumer’s life. As said before, the product is developed to bring the middle age consumers to their younger days while keeping them from getting the wrong drunk. The definition of “wrong drunk” is the experience of going crazy from alcohol within your system. Being able to relapse to the memorable moments of your life for the second time holds more value than anything in the world.

We plan to distribute Shotz in local stores only. Shotz is a 12% malt liquor so distributing this beverage in any other destination would be irrelevant, inappropriate, and a waste of money. We plan on distributing this product to your typical alcohol distributors such as gas stations, mini markets, Lee’s Discount Liquor, supermarkets, etc. Even though our target audience is 18 to 35 years old, our company is not liable of any under aged consumers. The store is responsible of any alcoholic beverages sold to a minor.

FINAL PROJECT: Product

I’m not going to heavily brag about the product and say that it’s the best thing your tongue comes in contact with, high quality, and does everything your natural brew can do except more. Shotz is a 12% alcoholic malt liquor and is carefully put together. The product is designed to have a real smooth feel to it so the carbonation doesn’t cease anyone from experiencing great value. Once the product is developed, we perform multiple market testing. We figure we shouldn’t stop after one market testing because there’s many situations that could occur that can output false results. For example, you run an ice cream store and you want to add a new flavor. You’re not going to take a poll of one person and go off their judgment. You’re going to take a poll of hundreds of people and finalize the results as a whole. Shotz is produced the same way. With multiple market tests, we would have an idea of how well the product would sell in the market.

Our product is only made to be enjoyed; not to be heavily abused. Because our product is made carefully and responsibly, the consumer should also drink responsibly.

FINAL PROJECT: Target Market Strategy

Our company’s marketing strategy is pretty simple. Our motto is “Take over the market!” Executing the plan is where the target marketing plan comes into effect. We plan to distribute value to the customer by "understanding the marketplace and customer needs and wants." (Marketing: An Introduction, Armstrong/Kotler). It’s not the value that can be shared from one person to another. It’s a personal value that everyone can get connected to their inner persona. Once you take a few sips and get yourself a little buzz going on, then you’ll feel relaxed. The consumer will feel at peace and being brought back to their younger days. I guess you can say we promote a happy value with the substance. Our other marketing strategy is targeted to the younger crowd; preferably to the age group of 18 to 22. At this point in time, majority of young adults want to become party animals and get so drunk to where they wake up the next morning naked with their mother, then tell their friends about it the next day. The value our product can bring to the consumer is the value of staying mobile. Of course if you drink more than one can you’ll be thinking you’re superman but we want to impact the inside of a young adult to where he/she doesn’t need to get overly drunk for a good time. It’s the beverage you can utilize at a family/friend get together. It's our "job to create a compelling value proposition for customers" (Marketing: An Introduction, Armstrong Kotler).