FINAL PROJECT: Objectives

Our company has many objectives. We plan to connect with the youth as well as middle-aged people, "not simply seeking a sale." (Marketing: An Introduction, Armstrong/Kotler). When they take their first sip of our beverage, we want the consumer to be amazed by the smoothness of the beverage. After the first couple of sips, I want the consumer to relapse back to when he/she was a young man/woman. It’s common sense to shoot high and hope for the best but since Shotz is a new brand of beer, we don’t want to make the mistake of shooting too high and not reaching our goal. Our main objective is to break our annual sales, which is $50,000. We want Shotz to become the beverage that any and everybody can enjoy. We won’t stop until you walk into a get-together and see nothing but Shotz cans and bottles everywhere. Shotz isn’t created to make the consumer go wild like he’s at a Girls Gone Wild beach party. It’s created to soothe the consumer, relax his/her tendancies, and create a settle, enjoyable, and relaxing environment. We "recognize that winning and keeping accounts requires more than making good products and directing the sales force to close lots of sales" (Marketing: An Introduction, Armstrong/Kotler).

FINAL PROJECT: Mission Statement

Shotz's "overall purpose" (Marketing: An Introduction, Armstrong/Kotler) is to bring the life out in a social environment. It’s designed to make consumers feel like they’re drinking their typical juice beverage. There isn’t a lot carbonation within the beverage making the smoothness of the sip much more enjoyable. Shotz bring a new definition of beer because of the combination of smoothness with the amount of alcohol contained in the can. The main objective is to make the consumers enjoy the product at any moment of the day; whether you’re at a family get together in a park, a party, hanging out with friends at a bar, etc. There are too many malt liquor beverages that are too nasty because of the heavy carbonation. Alcohol is "all around you" (Marketing: An Introduction, Armstrong/Kotler) so we plan to make our stand out more by differing ourselves.

FINAL PROJECT: The Pitch

Imagine yourself at a party or some type of social gathering and your alcohol tolerance is pretty high. You’re intensions aren’t to get too intoxicated but to feel a little buzz or more. All the beer that is contained in the party doesn’t do anything to you except make your stomach feel like you’re pregnant with triplets. Wouldn’t you want to feel pretty loose as well? Well, introducing the new malt liquor called Shotz. Shotz is a 12% beer that comes in 16, 32, and 40 ounces. The 40 ounce comes in a bottle whereas the 16 and 32 ounce comes in a can. This malt liquor is target towards young adults or anybody who wants to bring out the young man or woman within them. The age group I’m targeting towards is 18 to 30. Before you freak out and think I’m out of my mind by targeting an under aged group, here the logic behind my decision. “3,360,000 students between the ages of 18 and 24 drive under the influence of alcohol.” (http://www.collegedrinkingprevention.gov/statssummaries/snapshot.aspx). There’s a seven year difference between 18 and 24 (counting the age of 18 and 24). If you divide 3,360,000 by seven then each age group (from 18 to 24) would have an average of 480,000 consumers of alcohol. Of the seven ages, there’s three ages that drink illegally, which are 18, 19, and 20. Since each age group has an average of 480,000 alcohol consumers, add up the sum of the three age groups. From the ages of 18, 19, and 20, there’s an average of 1,440,000 under age consumers of alcohol. That’s 1,440,000 more consumers that can be added to your market salary. Under aged young adults find some sort of way to consume alcohol, whether it’s using a friend or the front counter clerk not caring about his job. In conclusion, young adults from 18 to 20 will consume an alcoholic beverage of some sort. Why not add them to the market plan and make a beverage they could enjoy as well? They’re going to get a hold of alcohol anyway. Nobody needs to know that we’re targeting ages 18, 19, and 20. How would they?

WEEK 7 EOC - The Pitch

Imagine yourself at a party or some type of social gathering and your alcohol tolerance is pretty high. You’re intensions aren’t to get too intoxicated but to feel a little buzz or more. All the beer that is contained in the party doesn’t do anything to you except make your stomach feel like you’re pregnant with triplets. Wouldn’t you want to feel pretty loose as well? Well, introducing the new malt liquor called Shotz. Shotz is a 12% beer that comes in 16, 32, and 40 ounces. The 40 ounce comes in a bottle whereas the 16 and 32 ounce comes in a can. This malt liquor is target towards young adults or anybody who wants to bring out the young man or woman within them. The age group I’m targeting towards is 18 to 30. Before you freak out and think I’m out of my mind by targeting an under aged group, here the logic behind my decision. “3,360,000 students between the ages of 18 and 24 drive under the influence of alcohol.” (http://www.collegedrinkingprevention.gov/statssummaries/snapshot.aspx). There’s a seven year difference between 18 and 24 (counting the age of 18 and 24). If you divide 3,360,000 by seven then each age group (from 18 to 24) would have an average of 480,000 consumers of alcohol. Of the seven ages, there’s three ages that drink illegally, which are 18, 19, and 20. Since each age group has an average of 480,000 alcohol consumers, add up the sum of the three age groups. From the ages of 18, 19, and 20, there’s an average of 1,440,000 under age consumers of alcohol. That’s 1,440,000 more consumers that can be added to your market salary. Under aged young adults find some sort of way to consume alcohol, whether it’s using a friend or the front counter clerk not caring about his job. In conclusion, young adults from 18 to 20 will consume an alcoholic beverage of some sort. Why not add them to the market plan and make a beverage they could enjoy as well? They’re going to get a hold of alcohol anyway. Nobody needs to know that we’re targeting ages 18, 19, and 20. How would they?

EOC Week 6 - Me Times 3

I have a MyTouch Slide, which is a cell phone for T-Mobile. I love my phone because of how flexible the phone. The phone applications and interactivity moves me like no other phone did in the past. The MyTouch slide is a touch screen phone making it easier to use than your average phone, as well as iTouch, EVO, or any other phone that was created in the past year and a half or two. “A company should enter only segments in which it can create superior customer value and gain advantages over competitors.” (Marketing: An Introduction, pg 23).The target market of these types of phones is people who are business oriented, as well as young teens. Teenagers get touch screen phones because it’s the “hip” thing to do and there’s millions of games and interesting applications that you can download. The camera pixels are bigger because young teenagers enjoy taking pictures with friends and/or recording video. It’s targeted to business oriented people as well because a touch screen phone is just an office within a mobile device. You can schedule appointments, write notes, read books, surf the internet to retrieve helpful information and/or show clients your work (especially since you can display flash content now). A touch screen phone is basically a palm-pilot that can send and receive calls and texts. A lot of businesses are making mobile applications as well.

EOC Week 5: Health Care Reform

I’m suppose to go against the reformation of the health care in the United States, but personally, I’m having a really hard time understanding what is being asked of me. I took the honors to look up the definition of “reform” and it says “to form again.” According to the Annual Social and Economic (ASEC) Supplement, it says that a total of 46,995 people are not covered by health insurance at any time during the year. I personally believe that the government should reform the health care and decrease 46,995 to 0. What if one of the 46,995 people got shot in the back from a stray bullet? What happens? Nothing? I believe the government should reform health care and actually cover everyone! Some United State citizens can’t afford health care, such as homeless people or struggling families. At least have everyone covered by some type of health insurance during the year. The table shows that 2,771 people aren’t covered by health insurance at all throughout the year. I believe this isn’t right at all! How can someone be under the age of 6 and not covered by health insurance? It’s not he/she’s fault that his/her parents are screwed up financially and can’t afford health insurance. That’s pretty heartless of our government to not AT LEAST cover citizens under the age of 6. Overall, if the government had to reform health care, then I believe they need to reform the qualifications to where everyone can meet them; no matter age, race, height, disability factors, etc. Better yet, dismiss all qualifications and make everyone eligible to achieve health insurance at any time during the year.

EOC Week 4: Advertising is Based on Happiness & Dissonance

As a teenager, what was your desire of need? It could’ve been a game system, the most popular piece of fashion, money, etc. Well, mines were a video game. When I was the age of 18, I always wanted this video game called Saints Row 2. I played the first version when I was at a friend’s house back when I was in high school. Even though it was relatively close to Grand Theft Auto, the whole concept of the game provoked me to get it. When I got the game, I was the happiest man on earth. I used to sit in front of the TV for hours and play the game like there was no tomorrow. It wasn’t your natural game. The challenges you had to face were highly challenging and the fact that you were flexible to about anything was phenomenal. Being able to play the game and beat it made one of the happiest experiences with gaming.

As well as happiness, I also had the times where dissonance came into the picture. I remember back when I wanted Pokémon cards because it seemed like it was the biggest thing to get into as a fourth grader. I begged my parents to allow me to purchase the cards and start a collection. It took them a century before I actually bribed them into buying the cards but they did. I was the happiest nine-year-old on the planet but I felt something was wrong. By the time I got the cards, everyone in my neighborhood stopped collecting them. I tried my hardest to keep my pride but that didn’t last very long. Everyone on my block kept calling me lame, a loser, stupid, and every other insult you can generate. Eventually, I didn’t want the cards anymore.