FINAL PROJECT: Creative Content

This is a magazine ad that was created for the beverage. The red background is to stop viewers dead in their tracks. The lack of information is used to leave the viewer curious about the beverage, especially after hearing people talk about it. It makes the viewer want to try the beverage and ask around for more information, which makes the customer think about us and drives them more to want to try the beverage.

EOC Week 10 - Working My Channels

Shotz is a beverage for the age range of 18 to 30. Why did I say that little piece of information if it’s irrelevant to you? If you don’t know what Shotz is then why would that information become of any use to you?  “Ideally, because the success of individual channel members depends on overall channel success, all channel firms should work together smoothly.” (Marketing: An Introduction). I plan to work with various markets to channel success accurately. A product, brand, company, etc. can’t be successful without other outsourcing channels. My created beverage will be pushed through convenient stores along with the highest distributor of all liquor, Lee’s Liquor. I plan to flood the magazines with advertisements so people can become familiar with the beverage and the brand itself. It takes money to make money so I also plan to buy the front spots on the shelves to push the product out the stores. I want the beverage to wipe away the market strictly from word of mouth. Advertising and pushing beer is a pretty intense process but when people talk about the beer? That’s what sells the product! Getting the consumer to spend their money on the beverage is the key problem to any new product; which is why I plan on doing all of the above processes to make Shotz a successful beverage for the market. It’s an enjoyable drink and I feel this beverage can go along ways. By taking over flooding the shelves in corner stores, Lee’s Liquor, and magazine advertisements, I should accomplish the goal of putting the beverage in many hands.

BOC Week 10 - The Volkswagen Lemon Ad

Advertising a product wasn’t as broad and humorous back in the day as it is today. In early 1960’s, “ads were either information based on lacking in persuasiveness, more fantasy than reality, or relied on the medium’s ability to deliver a repeated exposure. Beetle ads, connected with consumers on an emotional level, also conveyed a product benefit in a way consumers could relate to.” (http://www.syl.com/bc/advertisingcampaignforvolkswagenbeetletheno1advertisingcampaignofthecentury.html). The Volkswagen Lemon Ad broke that trend in various ways. Americans refer to the word “lemon” as being ridiculously bad but they weren’t implying that the car was terrible; instead, they were saying the overall vehicle’s long-lasting value and the constructive engineering was phenomenal.

They had to break through the “big car” culture of Americans by issuing this smaller car that brings more benefits than the bigger cars. While conveying that message, they had to produce a unique way to get the point across through the advertisement. “The ad agency, Doyle Dane Bernbach, successfully caught the viewer’s attention by using self-effacing humor. With any luck, these ads drew you into the joke, and you would read the rest of the copy looking for the punch line.” (http://designhistorylab.com/?p=1755). “The ad featured a black and white photo of the Volkswagen Beetle with the word 'Lemon' in bold san serif font…that this particular car was rejected…because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process…” (http://www.writingfordesigners.com/?p=1731).

They interpreted the words “thinking small” through their design by making the ad fairly small with a lot of dead space making the viewer more interested. They compared a Volkswagen to a lemon to represent how small the vehicle actually is. By doing so, this ad successfully became one of the most famous ads ever.

EOC Week 9 - Three Great Mission Statements

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EOC Week 7 - Creative Content Projects

I plan on creating a magazine ad for the Shotz brewery. The ad is going to consist of hard colors to stop the viewer in his/her tracks and glance at the page. Once the viewer has locked eyes on the page, mission complete! The most unique part about this product is that they have multiple “Don’t blame me…” sayings on the label to encourage the consumer to collect multiples bottles. The bottle is going to be a reddish orange and the label is going to be white and red, probably mixed with a little brown as well for the text.

FINAL PROJECT: Implemention Evaluation Control

Our company has many market strategies but what’s a strategy without executing hem? Since we don’t have any promotions, it’s kind of hard to have some sort of implementation for our market. As said before, everything about our product is natural except for the production. The production is sent through several tests so the product is more liable to promote more value o the customer. The more natural the beverage then the more the consumer can relate to.

FINAL PROJECT: Pricing

After knowing "how marketers choose target markets" (Marketing: An Introduction, Armstrong/Kotler), we figured our pricing should be affordable to your average joe. The price of one can of Shotz is $2.13 and a bottle is $3.29. It’s an affordable beverage that everyone can enjoy. It’s the beverage that everyone would save money for and/or use the last few couple of dollars on it. Since our company doesn't have any promotions, we eliminate the consumers who "wait until brands go on sale before buying them." (Marketing: An Introduction, Armstrong, Kotler). Let's just say consumers have no choice but to purchase our product now before later.